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Top Case Study Writing For Hire, Buy Essay Online - Mainly because stories appeal to our emotions and our capacity for empathy. They understand the huge role stories play in their sales process. And why we’ll watch a classic film over and over again. Neuroscientists have proven that stories can deeply influence our beliefs and decisions. Ghostwriter website gb professional college essay ghostwriters sites ca top case study writing for hire esl business plan writer for hire for school.

Case studies Business consulting - PwC A case study is interesting but at the same time quite challenging type of academic assnments. In fact, producing an outstanding project requires an in-depth knowledge of the subject and exceptional writing ss. You have to spend a lot of time on researching, writing, and formatting. Case studies. A global financial institution put itself through an intensive top-to-bottom operations transformation that led to stunning savings. Contact us.

Writing Case Studies - American Writers and Artists Inc. Do you want to submit a quality case study paper to your tutor? Top rated custom case study papers can be had from Essay Academia. With AWAI's new program Writing Case Studies How to Make a Great Living by. to command top dollar for case study assnments that you'll breeze through.

Writing Case Studies How to Make a Great Living by Helping. It is an entire process that involves detailed examinations of a certain situation, behavior, , person, or business over a given period of time. In simple words, this is one of the most complex projects you’ll ever have to complete. Businesses are willing to pay writers up to 00 to write case studies. Find out. When you complete our Writing Case Studies program, you can command top dollar for case study assnments that you'll breeze through. But tales do far more than entertain us. Privacy Policy Help Site Map RSS Feed Contact Us.

Case study writing - EssayAcademia Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business. If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. The goal is to ensure that once your ideal customer has read your case studies, they will feel: Think about it on a smaller level, such as when you’re reading a how-to blog post. But when you come across a how-to post specifically designed for your needs (such as online marketing for the healthcare industry), then you are more likely to understand and apply the information. The same goes with case studies – people who read about results attained in their industry will feel like the same products / services will work for them as well. A great case study will allow someone to really get to know the customer in the case study including: A final thing you could do is simply follow up with the customer in the case study and update your case study a few months down the road to show how your products / services are continuing to have long term benefits for the customer. This would give readers the opportunity to see that your goal is not only to help with immediate needs, but also to ensure long term results. No one really likes to read one huge chunk of text, no matter how interesting and informative it might be. Be sure to use good content formatting elements like you would with articles, blog posts, and copywriting on your website including: In addition to providing great SEO value for your case studies page, these formatting elements will help your readers (especially those that like to skim) find the most important parts of your case study and get a great impression about what your business could do for them. Have you ever read case studies where a business states that they “doubled traffic” for the customer in their case study and wondered if that meant they went from 100 to 200 visits or 10,000 to 20,000 visits? Certain ways of displaying numbers can have an ambiguous meaning. You will want your case study to be as clear as day. So instead of just saying you doubled their traffic, show them real numbers and (if possible) real proof. Of course, remember that not everyone is as familiar with the technology as you are, so be sure to highlight what they should be noticing. This way, the reader can see where the customer began and where the customer ended up with your help. Plus having the picture proof can help the reader envision exactly what you might do for them, making the case study that much more powerful. So you doubled a website’s traffic or sales, right? This is where you sell your products or services simply by saying which ones you used and how they led to the desired result. You shouldn’t just say “our online marketing services led to these results.” Instead, you should say “it was a combination of a three-month dedicated social media campaign focusing on Facebook & You Tube and five months of link building that led to an increase in rankings plus brand exposure that led to these results.” While people like stories, case studies do not have to be fit into story form every time. You could try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them. Quoting your customer in their own words will make the case study even more relatable to your ideal customer than you telling the story. While some people enjoy reading, others may prefer audio, video, or visual representation of your case study. So consider taking your text-based case studies and re-purposing the content as: The bonus with You Tube videos and infographics is that they are easy to share. This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services. What’s the point of having great case studies if no one will ever read them? Be sure that your case studies are organized and easy to find. Some great examples of how to do this include the following: Amazon Web Services Microsoft’s Business Hub Drupal Kissmetrics combines behavioral analytics with email automation. Our software tracks actions of your users across multiple devices allowing you to analyze, segment and engage your customers with automatic, behavior-based emails in one place. Get, keep and grow more customers with Kissmetrics. About the Author: Kristi Hines is a freelance writer, blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing, including social networking strategies and blogging tips. Case Study Paper Writing Help from USA and UK Writing Specialists. Do you want to. Top rated custom case study papers can be had from EssayAcademia. Case study. There are many websites providing case study writing services. Case.

Case Study Writing Service - Order It Now PaperHelpWriting Since then, based on your feedback, we’ve continued to grow and develop the range and introduce new access options. Case studies offer the perfect opportunity for students to put themselves in the shoes of the authors, gain new insights and develop their own management and business skills. Find out more in our brief video introduction to case studies. Authentic business scenarios for the classroom A single, annual subscription to the Emerald e Case Collection provides students and faculty with unlimited access to a continuously developing digital library of more than 1,500 real- world case studies. The collection also features teaching material licensed from global case method advocates, creating opportunities for students to understand and apply business theory, analyse complex situations, and formulate solutions. Local insight with global relevance Authored by academics specializing in developing economies, these studies arm graduates with authentic examples of organizational challenges in emerging markets, and inspire strategies designed to tackle the business problems of the future. presents students with a modern interpretation of discussion-based teaching, and equips the next generation of business professionals with the acumen to solve strategic problems in enterprise. This double-blind, peer-reviewed collection is endorsed by The CASE Association, which nurtures authors to craft quality case research, and promotes case studies as the catalyst for powerful classroom discussion. Searching for trustworthy custom case study writing online company? We have best. cope with it. TOP QUALITY ACADEMIC WORKS ARE HERE Order now.

Qualified Case Study Help at an Affordable Price - Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers. "B2B small business marketers say case studies and in-person events are the most effective tactics they use," the Content Marketing Institute reported in its most recent B2B Small Business Content Marketing report. On the other side of the equation, evidence shows that buyers are still looking to case studies, too. The marketing tactic ranks as the third-highest type of content influencer for purchasers at small business and large enterprises alike, according to Eccolo Media's 2014 B2B Technology Content Survey Report. Eccolo Media, which surveyed more than 500 tech purchasing decision makers and influencers for its seventh annual report, found only product brochures/data sheets and white papers to rise above the influence of the case study. Fifty-six percent of enterprise-level purchasers and 23 percent of small business owners said case studies influenced a technology purchase of theirs in the past six months. Moreover, the report concluded that in general, buyers overwhelmingly prefer traditional written case studies to those presented as audio, video, one-page summaries or Microsoft Power Point slides. Need more convincing of the power of written case studies? Think back to the last time you made a purchasing decision of a new tool at work. Did the story of how one of their customers, either told with a few lines of copy on the homepage or as a 500-plus word piece of content elsewhere, influence you? That kind of story influences my teammates and me, and its for that reason and stats like those above that at Zapier this year—our third in business—we've made publishing case studies a priority. On top of tracking clicks, watching sign-up rates and asking for customer feedback, we're taking a deep dive in the many ways in which we can improve upon what we've published. We launched our library of over a dozen Zapier case studies last week, following months of work gathering customer stories, asking for KPIs (key performance indicators) and editing what could've made for 1,000-plus blog posts down to something scannable in less than a minute. What we released will be tested, tweaked and improved upon in the coming months. To do so, I've put myself in charge of collecting tactics, proven practices and lessons learned from expert case study writers, such as authors Casey Hibbard and Steve Slaunwhite, and best in the business content marketing companies, like Hub Spot and Kissmetrics. Here are 25 effective tactics, grouped by three common sections of a case study—the customer, the solution and the benefits—plus perspectives on formatting and marketing this type of content. Some marketers say a shorter case study is better, others proclaim the benefits of long-form content. Consultant and blogger Debbie Weil writes that a reasonable word count is 500 words. "If your readers can’t skim quickly to get the gist, you’re wasting your efforts," she said in her Word Biz Report. On the other side, Kissmetrics co-founder Neil Patel has helped herald the success of long-form content for marketing. In 2012, he found that longer copy on his homepage yielded him a higher conversion rate and longer blog posts earned him more social shares. He backed up his encouragement by noting a Moz study that showed higher search rankings for long-form content, too. Though what's best for you is really what you find resonates with your customers. "All (lengths) are great, as long as you're telling the story you want to tell and your leads are getting the information they need," marketer Lauren Sorenson writes on the Hub Spot blog. Marketer Drew Mc Lellan calls case studies the marketing version of Aesop's Fables, they're stories that are told to make a point or teach a lesson about the value of your product."Make sure there’s a logical flow," he writes on his blog. Introduce your company/product (bring in the hero). Describe how the challenge was overcome (tell of the battle). Sum it up (give it a happy ending)." Similarly, marketer Sid Smith compares the case study format to the "hero’s journey" as defined by mythologist Joseph Campbell. Smith summarizes: "A case study IS a hero’s journey," Smith writes, "and if we see it that way we can apply the same story and copy-writing principles to make the case study something that 'sticks' in the mind and heart of the reader—VERY much like a good hero’s journey story." On the The National Center for the Middle Market site, journalist Erik Sherman laid out what he sees as the "fairly strict formula" for a case study: "The reason it works is that it has the structure of an actual story: conflict, protagonist, and resolution," he writes. "In the process, you deliver what the reader wants. There may be other structures that could work, and experimentation can be good, but only so long as all these points are covered at a minimum in the final piece." Another way to look at it is to think of case studies as stories told from the perspective of a happy customer. These kind of stories, says Slaunwhite, are hard to resist reading. As the author of hundreds of case studies and seven books, including , says there are two types of audiences: readers and skimmers."Some buyers will read every word of your story, while some will look to headlines, subheads, pull quotes, and sidebar summaries for the main ideas and skip the details," she writes in her ebook In Weil's write-up on case studies, she calls subheads, such as "The Challenge" and "The Solution", "signposts". And just like a city keeps its signpost format the same, so too should your case study library. "A consistent organization to your case studies makes them easier to grasp—and also easier to write," Weil says. In her case study mistakes ebook, Hibbard offers another approach: don't listen to the experts. "Too many stories follow a formulaic approach, putting the information in blocks of text labeled something like, 'The Customer,' 'The Challenge,' 'The Solution,' 'The Results,'" she writes. But the most interesting stories usually take a more creative path."Instead, she encourages you to think about the personality of your audience and consider what would resonate with them most. Here are three alternatives she recommends: "Make sure each case study is tagged within a certain category—like industry or company size, for example—so that when prospects come to your site, they can easily find a case study that speaks to their needs," Sorenson recommends on the Hub Spot blog. () Weil encourages using "The Bite, The Snack, And The Meal" technique, an approach she learned from E-Write Online. "In other words, consider writing a case study in several levels," she says. "The top one is your signpost subheads with a summary blurb under each. Readers who want to know more can click through to a complete version that goes into more detail." Eye-catching headlines aren't only for your blog posts, they should be used on your case studies page, too. "Unless your client's name is so well known that the nature of their problem and your solution could be discerned by the sort of person you want as a client simply by hearing it, go for client-agnostic titles," says Christopher Butler of web development firm Newfangled."Something like, 'Launching a Worldwide Campaign to End Hunger,' rather than 'We Worked With UNICEF,'" he offers as an example. "The idea is to make the case study a mirror for your prospect." Selecting what type of customer—marketer, small business owner or data scientist—to profile is a major task in itself, one that involves first understanding who will pay for your product. This post won't attempt to tackle this part of the case study writing process, but I encourage you to read Hibbard's ebook, , which outlines this initial task in detail. If you've already selected what type of customer you're profiling, be sure to heed Hibbard's next advice, too: interview the best spokesperson(s)."Who is the decision-maker regarding your products or services—someone in IT, someone in an executive or business role, or both? "The individuals you interview for your case studies should match the decision-maker or audience you are trying to reach." Your next task is to get that customer's attention and have them agree to spending one to two hours on the phone with you, telling you how they use your product and reporting the results they've experience. At Zapier, we send out an automated email invitation every Wednesday asking customers who meet a certain app usage condition to participate in a case study. In the plain-text email, the customer is asked to fill out a short form with questions such as, "What results have you seen since using Zapier? " After the customer clicks "Submit," their answers are added to our editorial calendar in [Trello]( handled with a Zap—where we assess if their Zapier use case and success would make for a good case study. Since implementing this automated request and retrieval process in December, more than 150 customers have submitted their stories for case studies. If you don't have the tech team to configure a custom drip campaign to customers, check out products like Intercom, Vero and Another method to build a list of case study candidates is to offer incentives, both to customers themselves and your sales team. "Say, 'If you're willing to share your story, you're going to be featured in all these places and get a lot of exposure," Hibbard told Gordon Graham of That White Paper Hibbard, who runs a case study consultancy, encourages leaning on your salespeople, too. "One software company I work with offers pretty good cash incentives and they get a fair number of ideas submitted," said Hibbard. "And then if the story winds up getting published, the sales rep get

Top Case Study Writing For Hire, Buy Essay Online - Mainly because stories appeal to our emotions and our capacity for empathy. They understand the huge role stories play in their sales process. And why we’ll watch a classic film over and over again. Neuroscientists have proven that stories can deeply influence our beliefs and decisions. Ghostwriter website gb professional college essay ghostwriters sites ca top case study writing for hire esl business plan writer for hire for school.

Case studies Business consulting - PwC A case study is interesting but at the same time quite challenging type of academic assnments. In fact, producing an outstanding project requires an in-depth knowledge of the subject and exceptional writing ss. You have to spend a lot of time on researching, writing, and formatting. Case studies. A global financial institution put itself through an intensive top-to-bottom operations transformation that led to stunning savings. Contact us.

Writing Case Studies - American Writers and Artists Inc. Do you want to submit a quality case study paper to your tutor? Top rated custom case study papers can be had from Essay Academia. With AWAI's new program Writing Case Studies How to Make a Great Living by. to command top dollar for case study assnments that you'll breeze through.

Writing Case Studies How to Make a Great Living by Helping. It is an entire process that involves detailed examinations of a certain situation, behavior, , person, or business over a given period of time. In simple words, this is one of the most complex projects you’ll ever have to complete. Businesses are willing to pay writers up to $2000 to write case studies. Find out. When you complete our Writing Case Studies program, you can command top dollar for case study assnments that you'll breeze through. But tales do far more than entertain us. Privacy Policy Help Site Map RSS Feed Contact Us.

Case study writing - EssayAcademia Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business. If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. The goal is to ensure that once your ideal customer has read your case studies, they will feel: Think about it on a smaller level, such as when you’re reading a how-to blog post. But when you come across a how-to post specifically designed for your needs (such as online marketing for the healthcare industry), then you are more likely to understand and apply the information. The same goes with case studies – people who read about results attained in their industry will feel like the same products / services will work for them as well. A great case study will allow someone to really get to know the customer in the case study including: A final thing you could do is simply follow up with the customer in the case study and update your case study a few months down the road to show how your products / services are continuing to have long term benefits for the customer. This would give readers the opportunity to see that your goal is not only to help with immediate needs, but also to ensure long term results. No one really likes to read one huge chunk of text, no matter how interesting and informative it might be. Be sure to use good content formatting elements like you would with articles, blog posts, and copywriting on your website including: In addition to providing great SEO value for your case studies page, these formatting elements will help your readers (especially those that like to skim) find the most important parts of your case study and get a great impression about what your business could do for them. Have you ever read case studies where a business states that they “doubled traffic” for the customer in their case study and wondered if that meant they went from 100 to 200 visits or 10,000 to 20,000 visits? Certain ways of displaying numbers can have an ambiguous meaning. You will want your case study to be as clear as day. So instead of just saying you doubled their traffic, show them real numbers and (if possible) real proof. Of course, remember that not everyone is as familiar with the technology as you are, so be sure to highlight what they should be noticing. This way, the reader can see where the customer began and where the customer ended up with your help. Plus having the picture proof can help the reader envision exactly what you might do for them, making the case study that much more powerful. So you doubled a website’s traffic or sales, right? This is where you sell your products or services simply by saying which ones you used and how they led to the desired result. You shouldn’t just say “our online marketing services led to these results.” Instead, you should say “it was a combination of a three-month dedicated social media campaign focusing on Facebook & You Tube and five months of link building that led to an increase in rankings plus brand exposure that led to these results.” While people like stories, case studies do not have to be fit into story form every time. You could try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them. Quoting your customer in their own words will make the case study even more relatable to your ideal customer than you telling the story. While some people enjoy reading, others may prefer audio, video, or visual representation of your case study. So consider taking your text-based case studies and re-purposing the content as: The bonus with You Tube videos and infographics is that they are easy to share. This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services. What’s the point of having great case studies if no one will ever read them? Be sure that your case studies are organized and easy to find. Some great examples of how to do this include the following: Amazon Web Services Microsoft’s Business Hub Drupal Kissmetrics combines behavioral analytics with email automation. Our software tracks actions of your users across multiple devices allowing you to analyze, segment and engage your customers with automatic, behavior-based emails in one place. Get, keep and grow more customers with Kissmetrics. About the Author: Kristi Hines is a freelance writer, blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing, including social networking strategies and blogging tips. Case Study Paper Writing Help from USA and UK Writing Specialists. Do you want to. Top rated custom case study papers can be had from EssayAcademia. Case study. There are many websites providing case study writing services. Case.

Case Study Writing Service - Order It Now PaperHelpWriting Since then, based on your feedback, we’ve continued to grow and develop the range and introduce new access options. Case studies offer the perfect opportunity for students to put themselves in the shoes of the authors, gain new insights and develop their own management and business skills. Find out more in our brief video introduction to case studies. Authentic business scenarios for the classroom A single, annual subscription to the Emerald e Case Collection provides students and faculty with unlimited access to a continuously developing digital library of more than 1,500 real- world case studies. The collection also features teaching material licensed from global case method advocates, creating opportunities for students to understand and apply business theory, analyse complex situations, and formulate solutions. Local insight with global relevance Authored by academics specializing in developing economies, these studies arm graduates with authentic examples of organizational challenges in emerging markets, and inspire strategies designed to tackle the business problems of the future. presents students with a modern interpretation of discussion-based teaching, and equips the next generation of business professionals with the acumen to solve strategic problems in enterprise. This double-blind, peer-reviewed collection is endorsed by The CASE Association, which nurtures authors to craft quality case research, and promotes case studies as the catalyst for powerful classroom discussion. Searching for trustworthy custom case study writing online company? We have best. cope with it. TOP QUALITY ACADEMIC WORKS ARE HERE Order now.

Qualified Case Study Help at an Affordable Price - Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers. "B2B small business marketers say case studies and in-person events are the most effective tactics they use," the Content Marketing Institute reported in its most recent B2B Small Business Content Marketing report. On the other side of the equation, evidence shows that buyers are still looking to case studies, too. The marketing tactic ranks as the third-highest type of content influencer for purchasers at small business and large enterprises alike, according to Eccolo Media's 2014 B2B Technology Content Survey Report. Eccolo Media, which surveyed more than 500 tech purchasing decision makers and influencers for its seventh annual report, found only product brochures/data sheets and white papers to rise above the influence of the case study. Fifty-six percent of enterprise-level purchasers and 23 percent of small business owners said case studies influenced a technology purchase of theirs in the past six months. Moreover, the report concluded that in general, buyers overwhelmingly prefer traditional written case studies to those presented as audio, video, one-page summaries or Microsoft Power Point slides. Need more convincing of the power of written case studies? Think back to the last time you made a purchasing decision of a new tool at work. Did the story of how one of their customers, either told with a few lines of copy on the homepage or as a 500-plus word piece of content elsewhere, influence you? That kind of story influences my teammates and me, and its for that reason and stats like those above that at Zapier this year—our third in business—we've made publishing case studies a priority. On top of tracking clicks, watching sign-up rates and asking for customer feedback, we're taking a deep dive in the many ways in which we can improve upon what we've published. We launched our library of over a dozen Zapier case studies last week, following months of work gathering customer stories, asking for KPIs (key performance indicators) and editing what could've made for 1,000-plus blog posts down to something scannable in less than a minute. What we released will be tested, tweaked and improved upon in the coming months. To do so, I've put myself in charge of collecting tactics, proven practices and lessons learned from expert case study writers, such as authors Casey Hibbard and Steve Slaunwhite, and best in the business content marketing companies, like Hub Spot and Kissmetrics. Here are 25 effective tactics, grouped by three common sections of a case study—the customer, the solution and the benefits—plus perspectives on formatting and marketing this type of content. Some marketers say a shorter case study is better, others proclaim the benefits of long-form content. Consultant and blogger Debbie Weil writes that a reasonable word count is 500 words. "If your readers can’t skim quickly to get the gist, you’re wasting your efforts," she said in her Word Biz Report. On the other side, Kissmetrics co-founder Neil Patel has helped herald the success of long-form content for marketing. In 2012, he found that longer copy on his homepage yielded him a higher conversion rate and longer blog posts earned him more social shares. He backed up his encouragement by noting a Moz study that showed higher search rankings for long-form content, too. Though what's best for you is really what you find resonates with your customers. "All (lengths) are great, as long as you're telling the story you want to tell and your leads are getting the information they need," marketer Lauren Sorenson writes on the Hub Spot blog. Marketer Drew Mc Lellan calls case studies the marketing version of Aesop's Fables, they're stories that are told to make a point or teach a lesson about the value of your product."Make sure there’s a logical flow," he writes on his blog. Introduce your company/product (bring in the hero). Describe how the challenge was overcome (tell of the battle). Sum it up (give it a happy ending)." Similarly, marketer Sid Smith compares the case study format to the "hero’s journey" as defined by mythologist Joseph Campbell. Smith summarizes: "A case study IS a hero’s journey," Smith writes, "and if we see it that way we can apply the same story and copy-writing principles to make the case study something that 'sticks' in the mind and heart of the reader—VERY much like a good hero’s journey story." On the The National Center for the Middle Market site, journalist Erik Sherman laid out what he sees as the "fairly strict formula" for a case study: "The reason it works is that it has the structure of an actual story: conflict, protagonist, and resolution," he writes. "In the process, you deliver what the reader wants. There may be other structures that could work, and experimentation can be good, but only so long as all these points are covered at a minimum in the final piece." Another way to look at it is to think of case studies as stories told from the perspective of a happy customer. These kind of stories, says Slaunwhite, are hard to resist reading. As the author of hundreds of case studies and seven books, including , says there are two types of audiences: readers and skimmers."Some buyers will read every word of your story, while some will look to headlines, subheads, pull quotes, and sidebar summaries for the main ideas and skip the details," she writes in her ebook In Weil's write-up on case studies, she calls subheads, such as "The Challenge" and "The Solution", "signposts". And just like a city keeps its signpost format the same, so too should your case study library. "A consistent organization to your case studies makes them easier to grasp—and also easier to write," Weil says. In her case study mistakes ebook, Hibbard offers another approach: don't listen to the experts. "Too many stories follow a formulaic approach, putting the information in blocks of text labeled something like, 'The Customer,' 'The Challenge,' 'The Solution,' 'The Results,'" she writes. But the most interesting stories usually take a more creative path."Instead, she encourages you to think about the personality of your audience and consider what would resonate with them most. Here are three alternatives she recommends: "Make sure each case study is tagged within a certain category—like industry or company size, for example—so that when prospects come to your site, they can easily find a case study that speaks to their needs," Sorenson recommends on the Hub Spot blog. () Weil encourages using "The Bite, The Snack, And The Meal" technique, an approach she learned from E-Write Online. "In other words, consider writing a case study in several levels," she says. "The top one is your signpost subheads with a summary blurb under each. Readers who want to know more can click through to a complete version that goes into more detail." Eye-catching headlines aren't only for your blog posts, they should be used on your case studies page, too. "Unless your client's name is so well known that the nature of their problem and your solution could be discerned by the sort of person you want as a client simply by hearing it, go for client-agnostic titles," says Christopher Butler of web development firm Newfangled."Something like, 'Launching a Worldwide Campaign to End Hunger,' rather than 'We Worked With UNICEF,'" he offers as an example. "The idea is to make the case study a mirror for your prospect." Selecting what type of customer—marketer, small business owner or data scientist—to profile is a major task in itself, one that involves first understanding who will pay for your product. This post won't attempt to tackle this part of the case study writing process, but I encourage you to read Hibbard's ebook, , which outlines this initial task in detail. If you've already selected what type of customer you're profiling, be sure to heed Hibbard's next advice, too: interview the best spokesperson(s)."Who is the decision-maker regarding your products or services—someone in IT, someone in an executive or business role, or both? "The individuals you interview for your case studies should match the decision-maker or audience you are trying to reach." Your next task is to get that customer's attention and have them agree to spending one to two hours on the phone with you, telling you how they use your product and reporting the results they've experience. At Zapier, we send out an automated email invitation every Wednesday asking customers who meet a certain app usage condition to participate in a case study. In the plain-text email, the customer is asked to fill out a short form with questions such as, "What results have you seen since using Zapier? " After the customer clicks "Submit," their answers are added to our editorial calendar in [Trello]( handled with a Zap—where we assess if their Zapier use case and success would make for a good case study. Since implementing this automated request and retrieval process in December, more than 150 customers have submitted their stories for case studies. If you don't have the tech team to configure a custom drip campaign to customers, check out products like Intercom, Vero and Another method to build a list of case study candidates is to offer incentives, both to customers themselves and your sales team. "Say, 'If you're willing to share your story, you're going to be featured in all these places and get a lot of exposure," Hibbard told Gordon Graham of That White Paper Hibbard, who runs a case study consultancy, encourages leaning on your salespeople, too. "One software company I work with offers pretty good cash incentives and they get a fair number of ideas submitted," said Hibbard. "And then if the story winds up getting published, the sales rep get $1,000." If your sales team is making the asking, Graham says of Hibbard's advice, identify the appropriate times to make the ask, such as around a sales meeting or during a traditionally slow quote. Other methods, such as offering an award for the best use of your product, are present, too. A second way that's employed at Zapier is saving favorited tweets to a Google Doc and then reviewing those tweets later, searching for customers who could be well-positions for a case study. This process is easy to implement as saving favorited tweets can be automated with a Zap. After a customer's initial interest in case study participation, Hibbard recommends sending the person a "Leave-Behind" doc. This attachment outlines these five items: Hibbard also recommends supplying your customer the final approval form to use the case study upfront, Graham shared."If you flesh out the process at the beginning, that can really help," she says. ' Talk to the legal team and show them, 'This is the release form, this is a sample we did for another company, this is how it's going to be used.'" Sharing this approval form before taking up one to two hours of their and your time will be beneficial to both parties. And it'll make sure when the time comes to have their PR and possibly legal team sign-off, there are no surprises. If approval isn't given, then you should scrap the case study. Really, that's what needs to be done says marketing consultant John Spindler. Readers want to see how you helped real people in real companies solve real business problems," Spindler writes on his blog. "As they read, they visualize themselves in the success story and anticipate how you can solve their problems as well. "But if they can’t identify with the featured company or its business situation, they won’t have confidence in your claims. "Even when given an artificial connection, people tend to take action in order to maintain a consistent image if they are labeled as being apart of a group," Gregory Ciotti, the marketing strategist a Help Scout, wrote on Copyblogger. His encouragement comes from a study in which half of the participants were told they were more likely to vote since they had been deemed politically active, and the other half weren't told anything. Though this label was, in reality randomly handed out, those who received it had a 15 percent higher turnout than the other group. "We enjoy being consistent so much that if we feel apart of a group by being told that we are, it’s still likely to affect our response," Ciotti writes. "For instance, smart people are obviously going to be interested in an internet marketing course that’s made for smart people, right? The label is at work to make you realize you’re part of a desirable group." Instead of saying, "our online marketing services led to these results," be specific about your product or service, Kristi Hines, a blog marketing professional, encourages on the Kissmetrics blog. "You should say 'it was a combination of a three-month dedicated social media campaign focusing on Facebook and You Tube and five months of link building that led to an increase in rankings plus brand exposure that led to these results,'" Hines writes. Though it'd be impressive if your product solved the customer's problem 100 percent of the way, it's not likely the case. Don't hide that fact, journalist Erik Sherman writes on the National Center for the Middle Market website."Any time you're undertaking a marketing project, the temptation is strong to make things look as positive as you can. It's an understandable impulse, but you need some basic honesty in a piece like this," Sherman writes. "For example, if another company had a major role in solving the problem, you include it. Never pretend to have done more than you did." "Don’t use too many marketing phrases or clichéd product explanations," says Clare Dodd of Articulate Marketing. "Keep it human, but make sure you are referring to products correctly, and types of implementation or acquisition in the right way." Instead of ambiguous phrases like "cut time in half," Hines calls for using real numbers in case studies. "Treat people as if they're intelligent and you will have a better chance of selling them," says Scott Gerber, founder of the Young Entrepreneur Council, in his segment "Ask Gerber". But that's not all you should be keeping an eye out for from the customer's use of your product. "Have you ever read case studies where a business states that they 'doubled traffic' for the customer in their case study and wondered if that meant they went from 100 to 200 visits or 10,000 to 20,000 visits? "If you just go at them and say, 'Look at this one in a million result, that we received from one of our clients in the history of our company,' but have since not been able to deliver that exact same results, guess what: the only big loser in the room will be your pitch," he says. Not all impressive results come in number form, says Sorenson on the Hub Spot blog. When presenting a case study, show what you product has done on average for your range of clients. "Maybe your customer was able to open a new location because of you, or do more work with less staff. Of course, he admits, it's OK to brag a little about your home run, but don't deceive them into thinking it's the only result of using your product. If the end result is impressive and you know your prospects might find these results important, share them through direct quotes that you visually call out within the case study content," she write. On her blog, Hibbard uses the example of a Twitter customer story that showed how a tweet helped saved a man's life. No KPI needed there."After all, it’s really about the power of story, and an anecdote packs the power of story in a small package," she writes. In her interviews, Hibbard says she likes to ask the following question to possibly pull out an anecdote result: "Can you think of a specific time or example where the solution made a difference for you? " Customer quotes are essential to a case study, used both in the copy and for marketing purposes. Here are the three key type of quotes recommended by Hibbard on her blog: "Be careful not to dumb (quote) down so they sound generic," Mc Lellan says on his blog. In the same vein, on Articulate's company blog "Bad Language," the marketing firm warns against using what it calls "frankenquotes", These are PR-written quotes "made up of spare body parts sewn together," explains Articulate CEO Matthew Stibbe. "It is best to use short, snappy quotes, dotted throughout the case study that underline or explain one of your bullet points," Stibbe says. "It will be clear from your transcript which words are better left as they are." Another way to make sure your customer is fully onboard and to solidify your case study of their results as factual is to include their contact information. "This would allow your prospects to independently verify their stories, do their own diligence," says Gerber on "It shows your brand as confident and willing to put your customers in the hands of new prospects because you're that confident in your brand's ability to deliver. "Make sure that your case study and your various sales marketing materials are available for download or in a convenient place online or within mobile apps or other such platforms that your prospects are connecting with," encourages Gerber in his video segment. So far, this post has only covered written case studies, but there's far more that can be done. Just as you're able to turn a blog post into other pieces of content, so too can you turn a case study into a video, infographic or Slide Share presentation."The bonus with You Tube videos and infographics is that they are easy to share," Hines wrote on the Kissmetrics blog. "This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services." Here are seven more ways to repurpose a case study: Credits: Woman in restaurant photo courtesy Plantronics Germany via Flickr. In no time. Visit our website to find out more about special features, bonuses, and guarantees. Our Secret of Successful Case Study Writing. A case study is.

Write Leadership Home Work, Buy Essay Online - The Berkman Center for Internet & Society is excited to announce a writing competition to identify innovative multistakeholder governance groups and help us understand the conditions under which they are most effective. We are seeking original papers (8 to 12 pages, single spaced) that help us better understand innovative, globally diverse governance groups. Although “multistakeholder governance” has many meanings, at its core it encompasses a variety of decision-making approaches that incorporate representatives from multiple groups in discussions and the formation of outcomes. When we think of multistakeholder governance, ICANN and NETmundial are some of the most prominent examples that come to mind. But multistakeholder governance has a rich and complex history, with many diverse and interesting examples within but also far beyond the realm of Internet governance. This competition is an opportunity for students and post-doctoral scholars to help expand our understanding of multistakeholder governance groups and what we can learn from such groups with respect to Internet governance. The Berkman Center, in collaboration with the Global Network of Interdisciplinary Internet & Society Research Centers (No C), recently examined twelve diverse examples of multistakeholder governance groups. Those included: the coordination of slotting guidelines for busy airports, Bitcoin code development processes, Creative Commons, anti-spam efforts in Brazil, the German Enquete Commission on Internet and Digital Society, water resource management in the White Volta River Basin, Internet exchange points, Israel’s National Cyber Bureau, Marco Civil, NETmundial, Switzerland’s coordinated deployment of fiber optic cable, and Turkey’s Internet Improvement Board. Through this writing competition, we are seeking submissions that will add to this list and help us help us explore other globally diverse and unique real-world examples. A sample case study (based on the No C case study about Switzerland’s fiber optic cable deployment) is available for reference here [PDF]. From the submitted case studies, we will select the top three. First place will receive a cash stipend of $4000; second place will receive $3000; and third place will receive $2000. Additional awards for honorable mention may be given at the discretion of the Berkman Center. These cash stipends are made possible by a generous Google Research Grant awarded to the Berkman Center. In addition, the top case studies will be published as part of a forthcoming Berkman Center report on multistakeholder governance groups. Content Requirements: Case studies must identify a single unique governance group and address the following questions: The governance group does not have to relate to the Internet. In fact, the more topically and geographically unique the case study, the more helpful it will be. To this end, case studies should not overlap with the existing case study research series. What to Submit and Deadline: Students should submit the following to [email protected] later than September 15, 2015: The case study The student’s CV Review Criteria: Case studies will be assessed on the following criteria: Case studies will be reviewed by experts in the field from the Berkman Center. Acceptance Process: The Berkman Center will inform students in October 2015 whether or not their case study has won a prize. If a paper is selected for inclusion with the Berkman Center’s research, the Center may provide the student with editing suggestions or requirements. Prize Payment: The Berkman Center will provide a stipend to the students selected for the best submissions, subject to applicable law. Publication: Papers selected for inclusion with the Berkman Center’s research will be published on Berkman Center’s website, the Network of Center’s Publixphere Page, and uploaded to the Working Paper Series on SSRN. Eligibility: Case studies must be written by students, over the age of 18, currently pursuing a post-secondary degree (e.g., bachelor’s, master’s, or Ph D, post-doctoral research). Students from outside the United States are strongly encouraged to apply. Option for Team Submissions: Students may submit a case study as part of a team. The same rules apply to team submissions as individual submissions, including length, evaluation, and deadlines. In addition, team submissions must identify a single lead author. The lead author will be responsible for submission, any contacts with the Berkman team, and allocating any prize money among the team members. Berkman is not responsible for resolving any disputes within a team regarding division of prize money, authorship, editing, substance or any other internal team conflicts. Copyright: Winning submissions will be licensed under a Creative Commons Attribution 4.0 International License. Authors retain ownership of their submissions, and Berkman’s use of the works will be fully attributed to the authors. Reservation of Rights: At all steps during this process and at all times, the Berkman Center retains the sole right to decide whether or not to accept papers, publish papers, and/or remove papers from publication. Additional Information About The Berkman Center’s Internet Governance Research: Internet governance is an increasingly complex concept that operates at multiple levels and in different dimensions, making it necessary to have a better understanding of both how multistakeholder governance groups operate and how they best achieve their goals. With this need in mind, at a point where the future of Internet governance is being re-envisioned, the Berkman Center worked with colleagues from several No C institutions around the world to research and write twelve case studies examining a geographically and topically diverse set of local, national, and international governance models, components, and mechanisms from within and outside of the sphere of Internet governance. Key findings from these cases were summarized in a synthesis paper published in January 2015, which aims to deepen our understanding of the formation, operation, and critical success factors of governance groups and even challenge conventional thinking. Custom critical thinking ghostwriters site us top case study writing sites for university popular thesis statement ghostwriters service for mba write.

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Case study writing - EssayAcademia Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business. If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. The goal is to ensure that once your ideal customer has read your case studies, they will feel: Think about it on a smaller level, such as when you’re reading a how-to blog post. 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Qualified Case Study Help at an Affordable Price - Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers. "B2B small business marketers say case studies and in-person events are the most effective tactics they use," the Content Marketing Institute reported in its most recent B2B Small Business Content Marketing report. On the other side of the equation, evidence shows that buyers are still looking to case studies, too. The marketing tactic ranks as the third-highest type of content influencer for purchasers at small business and large enterprises alike, according to Eccolo Media's 2014 B2B Technology Content Survey Report. Eccolo Media, which surveyed more than 500 tech purchasing decision makers and influencers for its seventh annual report, found only product brochures/data sheets and white papers to rise above the influence of the case study. Fifty-six percent of enterprise-level purchasers and 23 percent of small business owners said case studies influenced a technology purchase of theirs in the past six months. Moreover, the report concluded that in general, buyers overwhelmingly prefer traditional written case studies to those presented as audio, video, one-page summaries or Microsoft Power Point slides. Need more convincing of the power of written case studies? Think back to the last time you made a purchasing decision of a new tool at work. Did the story of how one of their customers, either told with a few lines of copy on the homepage or as a 500-plus word piece of content elsewhere, influence you? That kind of story influences my teammates and me, and its for that reason and stats like those above that at Zapier this year—our third in business—we've made publishing case studies a priority. On top of tracking clicks, watching sign-up rates and asking for customer feedback, we're taking a deep dive in the many ways in which we can improve upon what we've published. We launched our library of over a dozen Zapier case studies last week, following months of work gathering customer stories, asking for KPIs (key performance indicators) and editing what could've made for 1,000-plus blog posts down to something scannable in less than a minute. What we released will be tested, tweaked and improved upon in the coming months. To do so, I've put myself in charge of collecting tactics, proven practices and lessons learned from expert case study writers, such as authors Casey Hibbard and Steve Slaunwhite, and best in the business content marketing companies, like Hub Spot and Kissmetrics. Here are 25 effective tactics, grouped by three common sections of a case study—the customer, the solution and the benefits—plus perspectives on formatting and marketing this type of content. Some marketers say a shorter case study is better, others proclaim the benefits of long-form content. Consultant and blogger Debbie Weil writes that a reasonable word count is 500 words. "If your readers can’t skim quickly to get the gist, you’re wasting your efforts," she said in her Word Biz Report. On the other side, Kissmetrics co-founder Neil Patel has helped herald the success of long-form content for marketing. In 2012, he found that longer copy on his homepage yielded him a higher conversion rate and longer blog posts earned him more social shares. He backed up his encouragement by noting a Moz study that showed higher search rankings for long-form content, too. Though what's best for you is really what you find resonates with your customers. "All (lengths) are great, as long as you're telling the story you want to tell and your leads are getting the information they need," marketer Lauren Sorenson writes on the Hub Spot blog. Marketer Drew Mc Lellan calls case studies the marketing version of Aesop's Fables, they're stories that are told to make a point or teach a lesson about the value of your product."Make sure there’s a logical flow," he writes on his blog. Introduce your company/product (bring in the hero). Describe how the challenge was overcome (tell of the battle). Sum it up (give it a happy ending)." Similarly, marketer Sid Smith compares the case study format to the "hero’s journey" as defined by mythologist Joseph Campbell. Smith summarizes: "A case study IS a hero’s journey," Smith writes, "and if we see it that way we can apply the same story and copy-writing principles to make the case study something that 'sticks' in the mind and heart of the reader—VERY much like a good hero’s journey story." On the The National Center for the Middle Market site, journalist Erik Sherman laid out what he sees as the "fairly strict formula" for a case study: "The reason it works is that it has the structure of an actual story: conflict, protagonist, and resolution," he writes. "In the process, you deliver what the reader wants. There may be other structures that could work, and experimentation can be good, but only so long as all these points are covered at a minimum in the final piece." Another way to look at it is to think of case studies as stories told from the perspective of a happy customer. These kind of stories, says Slaunwhite, are hard to resist reading. As the author of hundreds of case studies and seven books, including , says there are two types of audiences: readers and skimmers."Some buyers will read every word of your story, while some will look to headlines, subheads, pull quotes, and sidebar summaries for the main ideas and skip the details," she writes in her ebook In Weil's write-up on case studies, she calls subheads, such as "The Challenge" and "The Solution", "signposts". And just like a city keeps its signpost format the same, so too should your case study library. "A consistent organization to your case studies makes them easier to grasp—and also easier to write," Weil says. In her case study mistakes ebook, Hibbard offers another approach: don't listen to the experts. "Too many stories follow a formulaic approach, putting the information in blocks of text labeled something like, 'The Customer,' 'The Challenge,' 'The Solution,' 'The Results,'" she writes. But the most interesting stories usually take a more creative path."Instead, she encourages you to think about the personality of your audience and consider what would resonate with them most. Here are three alternatives she recommends: "Make sure each case study is tagged within a certain category—like industry or company size, for example—so that when prospects come to your site, they can easily find a case study that speaks to their needs," Sorenson recommends on the Hub Spot blog. () Weil encourages using "The Bite, The Snack, And The Meal" technique, an approach she learned from E-Write Online. "In other words, consider writing a case study in several levels," she says. "The top one is your signpost subheads with a summary blurb under each. Readers who want to know more can click through to a complete version that goes into more detail." Eye-catching headlines aren't only for your blog posts, they should be used on your case studies page, too. "Unless your client's name is so well known that the nature of their problem and your solution could be discerned by the sort of person you want as a client simply by hearing it, go for client-agnostic titles," says Christopher Butler of web development firm Newfangled."Something like, 'Launching a Worldwide Campaign to End Hunger,' rather than 'We Worked With UNICEF,'" he offers as an example. "The idea is to make the case study a mirror for your prospect." Selecting what type of customer—marketer, small business owner or data scientist—to profile is a major task in itself, one that involves first understanding who will pay for your product. This post won't attempt to tackle this part of the case study writing process, but I encourage you to read Hibbard's ebook, , which outlines this initial task in detail. If you've already selected what type of customer you're profiling, be sure to heed Hibbard's next advice, too: interview the best spokesperson(s)."Who is the decision-maker regarding your products or services—someone in IT, someone in an executive or business role, or both? "The individuals you interview for your case studies should match the decision-maker or audience you are trying to reach." Your next task is to get that customer's attention and have them agree to spending one to two hours on the phone with you, telling you how they use your product and reporting the results they've experience. At Zapier, we send out an automated email invitation every Wednesday asking customers who meet a certain app usage condition to participate in a case study. In the plain-text email, the customer is asked to fill out a short form with questions such as, "What results have you seen since using Zapier? " After the customer clicks "Submit," their answers are added to our editorial calendar in [Trello]( handled with a Zap—where we assess if their Zapier use case and success would make for a good case study. Since implementing this automated request and retrieval process in December, more than 150 customers have submitted their stories for case studies. If you don't have the tech team to configure a custom drip campaign to customers, check out products like Intercom, Vero and Another method to build a list of case study candidates is to offer incentives, both to customers themselves and your sales team. "Say, 'If you're willing to share your story, you're going to be featured in all these places and get a lot of exposure," Hibbard told Gordon Graham of That White Paper Hibbard, who runs a case study consultancy, encourages leaning on your salespeople, too. "One software company I work with offers pretty good cash incentives and they get a fair number of ideas submitted," said Hibbard. "And then if the story winds up getting published, the sales rep get $1,000." If your sales team is making the asking, Graham says of Hibbard's advice, identify the appropriate times to make the ask, such as around a sales meeting or during a traditionally slow quote. Other methods, such as offering an award for the best use of your product, are present, too. A second way that's employed at Zapier is saving favorited tweets to a Google Doc and then reviewing those tweets later, searching for customers who could be well-positions for a case study. This process is easy to implement as saving favorited tweets can be automated with a Zap. After a customer's initial interest in case study participation, Hibbard recommends sending the person a "Leave-Behind" doc. This attachment outlines these five items: Hibbard also recommends supplying your customer the final approval form to use the case study upfront, Graham shared."If you flesh out the process at the beginning, that can really help," she says. ' Talk to the legal team and show them, 'This is the release form, this is a sample we did for another company, this is how it's going to be used.'" Sharing this approval form before taking up one to two hours of their and your time will be beneficial to both parties. And it'll make sure when the time comes to have their PR and possibly legal team sign-off, there are no surprises. If approval isn't given, then you should scrap the case study. Really, that's what needs to be done says marketing consultant John Spindler. Readers want to see how you helped real people in real companies solve real business problems," Spindler writes on his blog. "As they read, they visualize themselves in the success story and anticipate how you can solve their problems as well. "But if they can’t identify with the featured company or its business situation, they won’t have confidence in your claims. "Even when given an artificial connection, people tend to take action in order to maintain a consistent image if they are labeled as being apart of a group," Gregory Ciotti, the marketing strategist a Help Scout, wrote on Copyblogger. His encouragement comes from a study in which half of the participants were told they were more likely to vote since they had been deemed politically active, and the other half weren't told anything. Though this label was, in reality randomly handed out, those who received it had a 15 percent higher turnout than the other group. "We enjoy being consistent so much that if we feel apart of a group by being told that we are, it’s still likely to affect our response," Ciotti writes. "For instance, smart people are obviously going to be interested in an internet marketing course that’s made for smart people, right? The label is at work to make you realize you’re part of a desirable group." Instead of saying, "our online marketing services led to these results," be specific about your product or service, Kristi Hines, a blog marketing professional, encourages on the Kissmetrics blog. "You should say 'it was a combination of a three-month dedicated social media campaign focusing on Facebook and You Tube and five months of link building that led to an increase in rankings plus brand exposure that led to these results,'" Hines writes. Though it'd be impressive if your product solved the customer's problem 100 percent of the way, it's not likely the case. Don't hide that fact, journalist Erik Sherman writes on the National Center for the Middle Market website."Any time you're undertaking a marketing project, the temptation is strong to make things look as positive as you can. It's an understandable impulse, but you need some basic honesty in a piece like this," Sherman writes. "For example, if another company had a major role in solving the problem, you include it. Never pretend to have done more than you did." "Don’t use too many marketing phrases or clichéd product explanations," says Clare Dodd of Articulate Marketing. "Keep it human, but make sure you are referring to products correctly, and types of implementation or acquisition in the right way." Instead of ambiguous phrases like "cut time in half," Hines calls for using real numbers in case studies. "Treat people as if they're intelligent and you will have a better chance of selling them," says Scott Gerber, founder of the Young Entrepreneur Council, in his segment "Ask Gerber". But that's not all you should be keeping an eye out for from the customer's use of your product. "Have you ever read case studies where a business states that they 'doubled traffic' for the customer in their case study and wondered if that meant they went from 100 to 200 visits or 10,000 to 20,000 visits? "If you just go at them and say, 'Look at this one in a million result, that we received from one of our clients in the history of our company,' but have since not been able to deliver that exact same results, guess what: the only big loser in the room will be your pitch," he says. Not all impressive results come in number form, says Sorenson on the Hub Spot blog. When presenting a case study, show what you product has done on average for your range of clients. "Maybe your customer was able to open a new location because of you, or do more work with less staff. Of course, he admits, it's OK to brag a little about your home run, but don't deceive them into thinking it's the only result of using your product. If the end result is impressive and you know your prospects might find these results important, share them through direct quotes that you visually call out within the case study content," she write. On her blog, Hibbard uses the example of a Twitter customer story that showed how a tweet helped saved a man's life. No KPI needed there."After all, it’s really about the power of story, and an anecdote packs the power of story in a small package," she writes. In her interviews, Hibbard says she likes to ask the following question to possibly pull out an anecdote result: "Can you think of a specific time or example where the solution made a difference for you? " Customer quotes are essential to a case study, used both in the copy and for marketing purposes. Here are the three key type of quotes recommended by Hibbard on her blog: "Be careful not to dumb (quote) down so they sound generic," Mc Lellan says on his blog. In the same vein, on Articulate's company blog "Bad Language," the marketing firm warns against using what it calls "frankenquotes", These are PR-written quotes "made up of spare body parts sewn together," explains Articulate CEO Matthew Stibbe. "It is best to use short, snappy quotes, dotted throughout the case study that underline or explain one of your bullet points," Stibbe says. "It will be clear from your transcript which words are better left as they are." Another way to make sure your customer is fully onboard and to solidify your case study of their results as factual is to include their contact information. "This would allow your prospects to independently verify their stories, do their own diligence," says Gerber on "It shows your brand as confident and willing to put your customers in the hands of new prospects because you're that confident in your brand's ability to deliver. "Make sure that your case study and your various sales marketing materials are available for download or in a convenient place online or within mobile apps or other such platforms that your prospects are connecting with," encourages Gerber in his video segment. So far, this post has only covered written case studies, but there's far more that can be done. Just as you're able to turn a blog post into other pieces of content, so too can you turn a case study into a video, infographic or Slide Share presentation."The bonus with You Tube videos and infographics is that they are easy to share," Hines wrote on the Kissmetrics blog. "This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services." Here are seven more ways to repurpose a case study: Credits: Woman in restaurant photo courtesy Plantronics Germany via Flickr. In no time. Visit our website to find out more about special features, bonuses, and guarantees. Our Secret of Successful Case Study Writing. A case study is.

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Write Leadership Home Work, Buy Essay Online - The Berkman Center for Internet & Society is excited to announce a writing competition to identify innovative multistakeholder governance groups and help us understand the conditions under which they are most effective. We are seeking original papers (8 to 12 pages, single spaced) that help us better understand innovative, globally diverse governance groups. Although “multistakeholder governance” has many meanings, at its core it encompasses a variety of decision-making approaches that incorporate representatives from multiple groups in discussions and the formation of outcomes. When we think of multistakeholder governance, ICANN and NETmundial are some of the most prominent examples that come to mind. But multistakeholder governance has a rich and complex history, with many diverse and interesting examples within but also far beyond the realm of Internet governance. This competition is an opportunity for students and post-doctoral scholars to help expand our understanding of multistakeholder governance groups and what we can learn from such groups with respect to Internet governance. The Berkman Center, in collaboration with the Global Network of Interdisciplinary Internet & Society Research Centers (No C), recently examined twelve diverse examples of multistakeholder governance groups. Those included: the coordination of slotting guidelines for busy airports, Bitcoin code development processes, Creative Commons, anti-spam efforts in Brazil, the German Enquete Commission on Internet and Digital Society, water resource management in the White Volta River Basin, Internet exchange points, Israel’s National Cyber Bureau, Marco Civil, NETmundial, Switzerland’s coordinated deployment of fiber optic cable, and Turkey’s Internet Improvement Board. Through this writing competition, we are seeking submissions that will add to this list and help us help us explore other globally diverse and unique real-world examples. A sample case study (based on the No C case study about Switzerland’s fiber optic cable deployment) is available for reference here [PDF]. From the submitted case studies, we will select the top three. First place will receive a cash stipend of $4000; second place will receive $3000; and third place will receive $2000. Additional awards for honorable mention may be given at the discretion of the Berkman Center. These cash stipends are made possible by a generous Google Research Grant awarded to the Berkman Center. In addition, the top case studies will be published as part of a forthcoming Berkman Center report on multistakeholder governance groups. Content Requirements: Case studies must identify a single unique governance group and address the following questions: The governance group does not have to relate to the Internet. In fact, the more topically and geographically unique the case study, the more helpful it will be. To this end, case studies should not overlap with the existing case study research series. What to Submit and Deadline: Students should submit the following to [email protected] later than September 15, 2015: The case study The student’s CV Review Criteria: Case studies will be assessed on the following criteria: Case studies will be reviewed by experts in the field from the Berkman Center. Acceptance Process: The Berkman Center will inform students in October 2015 whether or not their case study has won a prize. If a paper is selected for inclusion with the Berkman Center’s research, the Center may provide the student with editing suggestions or requirements. Prize Payment: The Berkman Center will provide a stipend to the students selected for the best submissions, subject to applicable law. Publication: Papers selected for inclusion with the Berkman Center’s research will be published on Berkman Center’s website, the Network of Center’s Publixphere Page, and uploaded to the Working Paper Series on SSRN. Eligibility: Case studies must be written by students, over the age of 18, currently pursuing a post-secondary degree (e.g., bachelor’s, master’s, or Ph D, post-doctoral research). Students from outside the United States are strongly encouraged to apply. Option for Team Submissions: Students may submit a case study as part of a team. The same rules apply to team submissions as individual submissions, including length, evaluation, and deadlines. In addition, team submissions must identify a single lead author. The lead author will be responsible for submission, any contacts with the Berkman team, and allocating any prize money among the team members. Berkman is not responsible for resolving any disputes within a team regarding division of prize money, authorship, editing, substance or any other internal team conflicts. Copyright: Winning submissions will be licensed under a Creative Commons Attribution 4.0 International License. Authors retain ownership of their submissions, and Berkman’s use of the works will be fully attributed to the authors. Reservation of Rights: At all steps during this process and at all times, the Berkman Center retains the sole right to decide whether or not to accept papers, publish papers, and/or remove papers from publication. Additional Information About The Berkman Center’s Internet Governance Research: Internet governance is an increasingly complex concept that operates at multiple levels and in different dimensions, making it necessary to have a better understanding of both how multistakeholder governance groups operate and how they best achieve their goals. With this need in mind, at a point where the future of Internet governance is being re-envisioned, the Berkman Center worked with colleagues from several No C institutions around the world to research and write twelve case studies examining a geographically and topically diverse set of local, national, and international governance models, components, and mechanisms from within and outside of the sphere of Internet governance. Key findings from these cases were summarized in a synthesis paper published in January 2015, which aims to deepen our understanding of the formation, operation, and critical success factors of governance groups and even challenge conventional thinking. Custom critical thinking ghostwriters site us top case study writing sites for university popular thesis statement ghostwriters service for mba write.

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Case study writing - EssayAcademia Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business. If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. The goal is to ensure that once your ideal customer has read your case studies, they will feel: Think about it on a smaller level, such as when you’re reading a how-to blog post. But when you come across a how-to post specifically designed for your needs (such as online marketing for the healthcare industry), then you are more likely to understand and apply the information. The same goes with case studies – people who read about results attained in their industry will feel like the same products / services will work for them as well. A great case study will allow someone to really get to know the customer in the case study including: A final thing you could do is simply follow up with the customer in the case study and update your case study a few months down the road to show how your products / services are continuing to have long term benefits for the customer. This would give readers the opportunity to see that your goal is not only to help with immediate needs, but also to ensure long term results. No one really likes to read one huge chunk of text, no matter how interesting and informative it might be. Be sure to use good content formatting elements like you would with articles, blog posts, and copywriting on your website including: In addition to providing great SEO value for your case studies page, these formatting elements will help your readers (especially those that like to skim) find the most important parts of your case study and get a great impression about what your business could do for them. Have you ever read case studies where a business states that they “doubled traffic” for the customer in their case study and wondered if that meant they went from 100 to 200 visits or 10,000 to 20,000 visits? Certain ways of displaying numbers can have an ambiguous meaning. You will want your case study to be as clear as day. So instead of just saying you doubled their traffic, show them real numbers and (if possible) real proof. Of course, remember that not everyone is as familiar with the technology as you are, so be sure to highlight what they should be noticing. This way, the reader can see where the customer began and where the customer ended up with your help. Plus having the picture proof can help the reader envision exactly what you might do for them, making the case study that much more powerful. So you doubled a website’s traffic or sales, right? This is where you sell your products or services simply by saying which ones you used and how they led to the desired result. You shouldn’t just say “our online marketing services led to these results.” Instead, you should say “it was a combination of a three-month dedicated social media campaign focusing on Facebook & You Tube and five months of link building that led to an increase in rankings plus brand exposure that led to these results.” While people like stories, case studies do not have to be fit into story form every time. You could try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them. Quoting your customer in their own words will make the case study even more relatable to your ideal customer than you telling the story. While some people enjoy reading, others may prefer audio, video, or visual representation of your case study. So consider taking your text-based case studies and re-purposing the content as: The bonus with You Tube videos and infographics is that they are easy to share. This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services. What’s the point of having great case studies if no one will ever read them? Be sure that your case studies are organized and easy to find. 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Qualified Case Study Help at an Affordable Price - Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers. "B2B small business marketers say case studies and in-person events are the most effective tactics they use," the Content Marketing Institute reported in its most recent B2B Small Business Content Marketing report. On the other side of the equation, evidence shows that buyers are still looking to case studies, too. The marketing tactic ranks as the third-highest type of content influencer for purchasers at small business and large enterprises alike, according to Eccolo Media's 2014 B2B Technology Content Survey Report. Eccolo Media, which surveyed more than 500 tech purchasing decision makers and influencers for its seventh annual report, found only product brochures/data sheets and white papers to rise above the influence of the case study. Fifty-six percent of enterprise-level purchasers and 23 percent of small business owners said case studies influenced a technology purchase of theirs in the past six months. Moreover, the report concluded that in general, buyers overwhelmingly prefer traditional written case studies to those presented as audio, video, one-page summaries or Microsoft Power Point slides. Need more convincing of the power of written case studies? Think back to the last time you made a purchasing decision of a new tool at work. Did the story of how one of their customers, either told with a few lines of copy on the homepage or as a 500-plus word piece of content elsewhere, influence you? That kind of story influences my teammates and me, and its for that reason and stats like those above that at Zapier this year—our third in business—we've made publishing case studies a priority. On top of tracking clicks, watching sign-up rates and asking for customer feedback, we're taking a deep dive in the many ways in which we can improve upon what we've published. We launched our library of over a dozen Zapier case studies last week, following months of work gathering customer stories, asking for KPIs (key performance indicators) and editing what could've made for 1,000-plus blog posts down to something scannable in less than a minute. What we released will be tested, tweaked and improved upon in the coming months. To do so, I've put myself in charge of collecting tactics, proven practices and lessons learned from expert case study writers, such as authors Casey Hibbard and Steve Slaunwhite, and best in the business content marketing companies, like Hub Spot and Kissmetrics. Here are 25 effective tactics, grouped by three common sections of a case study—the customer, the solution and the benefits—plus perspectives on formatting and marketing this type of content. Some marketers say a shorter case study is better, others proclaim the benefits of long-form content. Consultant and blogger Debbie Weil writes that a reasonable word count is 500 words. "If your readers can’t skim quickly to get the gist, you’re wasting your efforts," she said in her Word Biz Report. On the other side, Kissmetrics co-founder Neil Patel has helped herald the success of long-form content for marketing. In 2012, he found that longer copy on his homepage yielded him a higher conversion rate and longer blog posts earned him more social shares. He backed up his encouragement by noting a Moz study that showed higher search rankings for long-form content, too. Though what's best for you is really what you find resonates with your customers. "All (lengths) are great, as long as you're telling the story you want to tell and your leads are getting the information they need," marketer Lauren Sorenson writes on the Hub Spot blog. Marketer Drew Mc Lellan calls case studies the marketing version of Aesop's Fables, they're stories that are told to make a point or teach a lesson about the value of your product."Make sure there’s a logical flow," he writes on his blog. Introduce your company/product (bring in the hero). Describe how the challenge was overcome (tell of the battle). Sum it up (give it a happy ending)." Similarly, marketer Sid Smith compares the case study format to the "hero’s journey" as defined by mythologist Joseph Campbell. Smith summarizes: "A case study IS a hero’s journey," Smith writes, "and if we see it that way we can apply the same story and copy-writing principles to make the case study something that 'sticks' in the mind and heart of the reader—VERY much like a good hero’s journey story." On the The National Center for the Middle Market site, journalist Erik Sherman laid out what he sees as the "fairly strict formula" for a case study: "The reason it works is that it has the structure of an actual story: conflict, protagonist, and resolution," he writes. "In the process, you deliver what the reader wants. There may be other structures that could work, and experimentation can be good, but only so long as all these points are covered at a minimum in the final piece." Another way to look at it is to think of case studies as stories told from the perspective of a happy customer. These kind of stories, says Slaunwhite, are hard to resist reading. As the author of hundreds of case studies and seven books, including , says there are two types of audiences: readers and skimmers."Some buyers will read every word of your story, while some will look to headlines, subheads, pull quotes, and sidebar summaries for the main ideas and skip the details," she writes in her ebook In Weil's write-up on case studies, she calls subheads, such as "The Challenge" and "The Solution", "signposts". And just like a city keeps its signpost format the same, so too should your case study library. "A consistent organization to your case studies makes them easier to grasp—and also easier to write," Weil says. In her case study mistakes ebook, Hibbard offers another approach: don't listen to the experts. "Too many stories follow a formulaic approach, putting the information in blocks of text labeled something like, 'The Customer,' 'The Challenge,' 'The Solution,' 'The Results,'" she writes. But the most interesting stories usually take a more creative path."Instead, she encourages you to think about the personality of your audience and consider what would resonate with them most. Here are three alternatives she recommends: "Make sure each case study is tagged within a certain category—like industry or company size, for example—so that when prospects come to your site, they can easily find a case study that speaks to their needs," Sorenson recommends on the Hub Spot blog. () Weil encourages using "The Bite, The Snack, And The Meal" technique, an approach she learned from E-Write Online. "In other words, consider writing a case study in several levels," she says. "The top one is your signpost subheads with a summary blurb under each. Readers who want to know more can click through to a complete version that goes into more detail." Eye-catching headlines aren't only for your blog posts, they should be used on your case studies page, too. "Unless your client's name is so well known that the nature of their problem and your solution could be discerned by the sort of person you want as a client simply by hearing it, go for client-agnostic titles," says Christopher Butler of web development firm Newfangled."Something like, 'Launching a Worldwide Campaign to End Hunger,' rather than 'We Worked With UNICEF,'" he offers as an example. "The idea is to make the case study a mirror for your prospect." Selecting what type of customer—marketer, small business owner or data scientist—to profile is a major task in itself, one that involves first understanding who will pay for your product. This post won't attempt to tackle this part of the case study writing process, but I encourage you to read Hibbard's ebook, , which outlines this initial task in detail. If you've already selected what type of customer you're profiling, be sure to heed Hibbard's next advice, too: interview the best spokesperson(s)."Who is the decision-maker regarding your products or services—someone in IT, someone in an executive or business role, or both? "The individuals you interview for your case studies should match the decision-maker or audience you are trying to reach." Your next task is to get that customer's attention and have them agree to spending one to two hours on the phone with you, telling you how they use your product and reporting the results they've experience. At Zapier, we send out an automated email invitation every Wednesday asking customers who meet a certain app usage condition to participate in a case study. In the plain-text email, the customer is asked to fill out a short form with questions such as, "What results have you seen since using Zapier? " After the customer clicks "Submit," their answers are added to our editorial calendar in [Trello]( handled with a Zap—where we assess if their Zapier use case and success would make for a good case study. Since implementing this automated request and retrieval process in December, more than 150 customers have submitted their stories for case studies. If you don't have the tech team to configure a custom drip campaign to customers, check out products like Intercom, Vero and Another method to build a list of case study candidates is to offer incentives, both to customers themselves and your sales team. "Say, 'If you're willing to share your story, you're going to be featured in all these places and get a lot of exposure," Hibbard told Gordon Graham of That White Paper Hibbard, who runs a case study consultancy, encourages leaning on your salespeople, too. "One software company I work with offers pretty good cash incentives and they get a fair number of ideas submitted," said Hibbard. "And then if the story winds up getting published, the sales rep get $1,000." If your sales team is making the asking, Graham says of Hibbard's advice, identify the appropriate times to make the ask, such as around a sales meeting or during a traditionally slow quote. Other methods, such as offering an award for the best use of your product, are present, too. A second way that's employed at Zapier is saving favorited tweets to a Google Doc and then reviewing those tweets later, searching for customers who could be well-positions for a case study. This process is easy to implement as saving favorited tweets can be automated with a Zap. After a customer's initial interest in case study participation, Hibbard recommends sending the person a "Leave-Behind" doc. This attachment outlines these five items: Hibbard also recommends supplying your customer the final approval form to use the case study upfront, Graham shared."If you flesh out the process at the beginning, that can really help," she says. ' Talk to the legal team and show them, 'This is the release form, this is a sample we did for another company, this is how it's going to be used.'" Sharing this approval form before taking up one to two hours of their and your time will be beneficial to both parties. And it'll make sure when the time comes to have their PR and possibly legal team sign-off, there are no surprises. If approval isn't given, then you should scrap the case study. Really, that's what needs to be done says marketing consultant John Spindler. Readers want to see how you helped real people in real companies solve real business problems," Spindler writes on his blog. "As they read, they visualize themselves in the success story and anticipate how you can solve their problems as well. "But if they can’t identify with the featured company or its business situation, they won’t have confidence in your claims. "Even when given an artificial connection, people tend to take action in order to maintain a consistent image if they are labeled as being apart of a group," Gregory Ciotti, the marketing strategist a Help Scout, wrote on Copyblogger. His encouragement comes from a study in which half of the participants were told they were more likely to vote since they had been deemed politically active, and the other half weren't told anything. Though this label was, in reality randomly handed out, those who received it had a 15 percent higher turnout than the other group. "We enjoy being consistent so much that if we feel apart of a group by being told that we are, it’s still likely to affect our response," Ciotti writes. "For instance, smart people are obviously going to be interested in an internet marketing course that’s made for smart people, right? The label is at work to make you realize you’re part of a desirable group." Instead of saying, "our online marketing services led to these results," be specific about your product or service, Kristi Hines, a blog marketing professional, encourages on the Kissmetrics blog. "You should say 'it was a combination of a three-month dedicated social media campaign focusing on Facebook and You Tube and five months of link building that led to an increase in rankings plus brand exposure that led to these results,'" Hines writes. Though it'd be impressive if your product solved the customer's problem 100 percent of the way, it's not likely the case. Don't hide that fact, journalist Erik Sherman writes on the National Center for the Middle Market website."Any time you're undertaking a marketing project, the temptation is strong to make things look as positive as you can. It's an understandable impulse, but you need some basic honesty in a piece like this," Sherman writes. "For example, if another company had a major role in solving the problem, you include it. Never pretend to have done more than you did." "Don’t use too many marketing phrases or clichéd product explanations," says Clare Dodd of Articulate Marketing. "Keep it human, but make sure you are referring to products correctly, and types of implementation or acquisition in the right way." Instead of ambiguous phrases like "cut time in half," Hines calls for using real numbers in case studies. "Treat people as if they're intelligent and you will have a better chance of selling them," says Scott Gerber, founder of the Young Entrepreneur Council, in his segment "Ask Gerber". But that's not all you should be keeping an eye out for from the customer's use of your product. "Have you ever read case studies where a business states that they 'doubled traffic' for the customer in their case study and wondered if that meant they went from 100 to 200 visits or 10,000 to 20,000 visits? "If you just go at them and say, 'Look at this one in a million result, that we received from one of our clients in the history of our company,' but have since not been able to deliver that exact same results, guess what: the only big loser in the room will be your pitch," he says. Not all impressive results come in number form, says Sorenson on the Hub Spot blog. When presenting a case study, show what you product has done on average for your range of clients. "Maybe your customer was able to open a new location because of you, or do more work with less staff. Of course, he admits, it's OK to brag a little about your home run, but don't deceive them into thinking it's the only result of using your product. If the end result is impressive and you know your prospects might find these results important, share them through direct quotes that you visually call out within the case study content," she write. On her blog, Hibbard uses the example of a Twitter customer story that showed how a tweet helped saved a man's life. No KPI needed there."After all, it’s really about the power of story, and an anecdote packs the power of story in a small package," she writes. In her interviews, Hibbard says she likes to ask the following question to possibly pull out an anecdote result: "Can you think of a specific time or example where the solution made a difference for you? " Customer quotes are essential to a case study, used both in the copy and for marketing purposes. Here are the three key type of quotes recommended by Hibbard on her blog: "Be careful not to dumb (quote) down so they sound generic," Mc Lellan says on his blog. In the same vein, on Articulate's company blog "Bad Language," the marketing firm warns against using what it calls "frankenquotes", These are PR-written quotes "made up of spare body parts sewn together," explains Articulate CEO Matthew Stibbe. "It is best to use short, snappy quotes, dotted throughout the case study that underline or explain one of your bullet points," Stibbe says. "It will be clear from your transcript which words are better left as they are." Another way to make sure your customer is fully onboard and to solidify your case study of their results as factual is to include their contact information. "This would allow your prospects to independently verify their stories, do their own diligence," says Gerber on "It shows your brand as confident and willing to put your customers in the hands of new prospects because you're that confident in your brand's ability to deliver. "Make sure that your case study and your various sales marketing materials are available for download or in a convenient place online or within mobile apps or other such platforms that your prospects are connecting with," encourages Gerber in his video segment. So far, this post has only covered written case studies, but there's far more that can be done. Just as you're able to turn a blog post into other pieces of content, so too can you turn a case study into a video, infographic or Slide Share presentation."The bonus with You Tube videos and infographics is that they are easy to share," Hines wrote on the Kissmetrics blog. "This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services." Here are seven more ways to repurpose a case study: Credits: Woman in restaurant photo courtesy Plantronics Germany via Flickr. In no time. Visit our website to find out more about special features, bonuses, and guarantees. Our Secret of Successful Case Study Writing. A case study is.

Write Leadership Home Work, Buy Essay Online - The Berkman Center for Internet & Society is excited to announce a writing competition to identify innovative multistakeholder governance groups and help us understand the conditions under which they are most effective. We are seeking original papers (8 to 12 pages, single spaced) that help us better understand innovative, globally diverse governance groups. Although “multistakeholder governance” has many meanings, at its core it encompasses a variety of decision-making approaches that incorporate representatives from multiple groups in discussions and the formation of outcomes. When we think of multistakeholder governance, ICANN and NETmundial are some of the most prominent examples that come to mind. But multistakeholder governance has a rich and complex history, with many diverse and interesting examples within but also far beyond the realm of Internet governance. This competition is an opportunity for students and post-doctoral scholars to help expand our understanding of multistakeholder governance groups and what we can learn from such groups with respect to Internet governance. The Berkman Center, in collaboration with the Global Network of Interdisciplinary Internet & Society Research Centers (No C), recently examined twelve diverse examples of multistakeholder governance groups. Those included: the coordination of slotting guidelines for busy airports, Bitcoin code development processes, Creative Commons, anti-spam efforts in Brazil, the German Enquete Commission on Internet and Digital Society, water resource management in the White Volta River Basin, Internet exchange points, Israel’s National Cyber Bureau, Marco Civil, NETmundial, Switzerland’s coordinated deployment of fiber optic cable, and Turkey’s Internet Improvement Board. Through this writing competition, we are seeking submissions that will add to this list and help us help us explore other globally diverse and unique real-world examples. A sample case study (based on the No C case study about Switzerland’s fiber optic cable deployment) is available for reference here [PDF]. From the submitted case studies, we will select the top three. First place will receive a cash stipend of $4000; second place will receive $3000; and third place will receive $2000. Additional awards for honorable mention may be given at the discretion of the Berkman Center. These cash stipends are made possible by a generous Google Research Grant awarded to the Berkman Center. In addition, the top case studies will be published as part of a forthcoming Berkman Center report on multistakeholder governance groups. Content Requirements: Case studies must identify a single unique governance group and address the following questions: The governance group does not have to relate to the Internet. In fact, the more topically and geographically unique the case study, the more helpful it will be. To this end, case studies should not overlap with the existing case study research series. What to Submit and Deadline: Students should submit the following to [email protected] later than September 15, 2015: The case study The student’s CV Review Criteria: Case studies will be assessed on the following criteria: Case studies will be reviewed by experts in the field from the Berkman Center. Acceptance Process: The Berkman Center will inform students in October 2015 whether or not their case study has won a prize. If a paper is selected for inclusion with the Berkman Center’s research, the Center may provide the student with editing suggestions or requirements. Prize Payment: The Berkman Center will provide a stipend to the students selected for the best submissions, subject to applicable law. Publication: Papers selected for inclusion with the Berkman Center’s research will be published on Berkman Center’s website, the Network of Center’s Publixphere Page, and uploaded to the Working Paper Series on SSRN. Eligibility: Case studies must be written by students, over the age of 18, currently pursuing a post-secondary degree (e.g., bachelor’s, master’s, or Ph D, post-doctoral research). Students from outside the United States are strongly encouraged to apply. Option for Team Submissions: Students may submit a case study as part of a team. The same rules apply to team submissions as individual submissions, including length, evaluation, and deadlines. In addition, team submissions must identify a single lead author. The lead author will be responsible for submission, any contacts with the Berkman team, and allocating any prize money among the team members. Berkman is not responsible for resolving any disputes within a team regarding division of prize money, authorship, editing, substance or any other internal team conflicts. Copyright: Winning submissions will be licensed under a Creative Commons Attribution 4.0 International License. Authors retain ownership of their submissions, and Berkman’s use of the works will be fully attributed to the authors. Reservation of Rights: At all steps during this process and at all times, the Berkman Center retains the sole right to decide whether or not to accept papers, publish papers, and/or remove papers from publication. Additional Information About The Berkman Center’s Internet Governance Research: Internet governance is an increasingly complex concept that operates at multiple levels and in different dimensions, making it necessary to have a better understanding of both how multistakeholder governance groups operate and how they best achieve their goals. With this need in mind, at a point where the future of Internet governance is being re-envisioned, the Berkman Center worked with colleagues from several No C institutions around the world to research and write twelve case studies examining a geographically and topically diverse set of local, national, and international governance models, components, and mechanisms from within and outside of the sphere of Internet governance. Key findings from these cases were summarized in a synthesis paper published in January 2015, which aims to deepen our understanding of the formation, operation, and critical success factors of governance groups and even challenge conventional thinking. Custom critical thinking ghostwriters site us top case study writing sites for university popular thesis statement ghostwriters service for mba write.

Write my marketing case study professional creative writing. When Pharmetique Labs decided to enter the world of highly specialized pharmaceutical drugs, the directors saw this as the right time to incorporate the power of technology in the company’s procedures, in order to identify opportunities and more business scenarios. Thanks to Microsoft’s Power BI, the company was able to standardize tools and to improve data quality for smart and strategic business decision making. Provinzial Rheinland is one of the leading German insurance companies. It employs about 2,200 employees who manage around six million insurance contracts. In addition, the insurance company operates around 700 branches in the Rhineland in order to be near to its customers. Blackwoods specialises in the supply of Industrial and Safety equipment to businesses across Australia and New Zealand of all sizes in a wide range of industries. After a series of mergers the complexity of the company had grown rapidly. In order to provide an excellent service to its customers, stabilize the company and better serve the executives and sales teams with reliable business data, Blackwoods leveraged the latest Microsoft BI platform and tools. NET and deployed SQL Server 2016 (including R Server), Reporting Services, Power BI and Master Data Services to meet the evolving needs of the business. This has provided Blackwoods with the ability to improve data accessibility, productivity and agility while growing the business, which has resulted in better more efficient decision-making. Qatar’s Oryx Gas-to-Liquids (GTL) runs world-leading industrial chemical engineering processes on natural gas pumped from the country’s massive North Gas Field. To manage its business and plant, Oryx GTL wanted to use the SAP HANA in-memory data platform, but was tied down by older server limitations. However, Azure-based implementation has removed those barriers and enabled scalability. As the CTO of a major company, I always encourage my IT team to try and do ourselves out of a job. To me, IT should be an unobtrusive layer of functionality and security that – without fanfare or fuss – gives users the tools and abilities to work better and more easily, and self-serve as much as possible. I’m the CTO at Affinity Workforce, one of the UK’s largest privately owned, public services recruitment companies, specialising in health, education and social care recrui… To help educators meet the full range of learning needs for K–12 students, Edsby wanted to add an advanced analytics service to its cloud-based Learning Management System. It used Microsoft Power BI Embedded to build advanced data visualization capabilities directly into the Edsby web portal. Now, Edsby is delivering more value at a cost its education customers can afford, opening new revenue streams and more business opportunities, and helping educators improve student outcomes. LEGACY Supply Chain Services provides third-party warehousing and distribution, transportation, and logistics solutions to businesses in the United States and Canada. It transformed traditional EDI document processes that govern workflows and customer communications by replacing them with Microsoft Azure Logic Apps. By taking a disruptive, cloud-based approach to business-to-business (B2B) communications in the third-party logistics industry, LEGACY now onboards customers 70 percent faster and reduces technology operating costs by 50 percent. Ingram Micro Cloud, the fastest growing division of Ingram Micro, provides global cloud commerce platforms and enables the industry’s largest cloud ecosystem that empowers organizations – cloud service providers, telecom companies, resellers, ISVs and enterprises – to monetize and manage the entire lifecycle of cloud and digital services. As the flagship platform of Ingram Micro Cloud, Odin Automation Premium automate end-to-end cloud, Io T and Xaa S services delivery management, empowering more than 6 million users, over 1/3 of top Telcos and other service providers worldwide. Write my marketing case study, professional creative writing proofreading websites for masters, best dissertation results editor sites gb. for hire us

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,000." If your sales team is making the asking, Graham says of Hibbard's advice, identify the appropriate times to make the ask, such as around a sales meeting or during a traditionally slow quote. Other methods, such as offering an award for the best use of your product, are present, too. A second way that's employed at Zapier is saving favorited tweets to a Google Doc and then reviewing those tweets later, searching for customers who could be well-positions for a case study. This process is easy to implement as saving favorited tweets can be automated with a Zap. After a customer's initial interest in case study participation, Hibbard recommends sending the person a "Leave-Behind" doc. This attachment outlines these five items: Hibbard also recommends supplying your customer the final approval form to use the case study upfront, Graham shared."If you flesh out the process at the beginning, that can really help," she says. ' Talk to the legal team and show them, 'This is the release form, this is a sample we did for another company, this is how it's going to be used.'" Sharing this approval form before taking up one to two hours of their and your time will be beneficial to both parties. And it'll make sure when the time comes to have their PR and possibly legal team sign-off, there are no surprises. If approval isn't given, then you should scrap the case study. Really, that's what needs to be done says marketing consultant John Spindler. Readers want to see how you helped real people in real companies solve real business problems," Spindler writes on his blog. "As they read, they visualize themselves in the success story and anticipate how you can solve their problems as well. "But if they can’t identify with the featured company or its business situation, they won’t have confidence in your claims. "Even when given an artificial connection, people tend to take action in order to maintain a consistent image if they are labeled as being apart of a group," Gregory Ciotti, the marketing strategist a Help Scout, wrote on Copyblogger. His encouragement comes from a study in which half of the participants were told they were more likely to vote since they had been deemed politically active, and the other half weren't told anything. Though this label was, in reality randomly handed out, those who received it had a 15 percent higher turnout than the other group. "We enjoy being consistent so much that if we feel apart of a group by being told that we are, it’s still likely to affect our response," Ciotti writes. "For instance, smart people are obviously going to be interested in an internet marketing course that’s made for smart people, right? The label is at work to make you realize you’re part of a desirable group." Instead of saying, "our online marketing services led to these results," be specific about your product or service, Kristi Hines, a blog marketing professional, encourages on the Kissmetrics blog. "You should say 'it was a combination of a three-month dedicated social media campaign focusing on Facebook and You Tube and five months of link building that led to an increase in rankings plus brand exposure that led to these results,'" Hines writes. Though it'd be impressive if your product solved the customer's problem 100 percent of the way, it's not likely the case. Don't hide that fact, journalist Erik Sherman writes on the National Center for the Middle Market website."Any time you're undertaking a marketing project, the temptation is strong to make things look as positive as you can. It's an understandable impulse, but you need some basic honesty in a piece like this," Sherman writes. "For example, if another company had a major role in solving the problem, you include it. Never pretend to have done more than you did." "Don’t use too many marketing phrases or clichéd product explanations," says Clare Dodd of Articulate Marketing. "Keep it human, but make sure you are referring to products correctly, and types of implementation or acquisition in the right way." Instead of ambiguous phrases like "cut time in half," Hines calls for using real numbers in case studies. "Treat people as if they're intelligent and you will have a better chance of selling them," says Scott Gerber, founder of the Young Entrepreneur Council, in his segment "Ask Gerber". But that's not all you should be keeping an eye out for from the customer's use of your product. "Have you ever read case studies where a business states that they 'doubled traffic' for the customer in their case study and wondered if that meant they went from 100 to 200 visits or 10,000 to 20,000 visits? "If you just go at them and say, 'Look at this one in a million result, that we received from one of our clients in the history of our company,' but have since not been able to deliver that exact same results, guess what: the only big loser in the room will be your pitch," he says. Not all impressive results come in number form, says Sorenson on the Hub Spot blog. When presenting a case study, show what you product has done on average for your range of clients. "Maybe your customer was able to open a new location because of you, or do more work with less staff. Of course, he admits, it's OK to brag a little about your home run, but don't deceive them into thinking it's the only result of using your product. If the end result is impressive and you know your prospects might find these results important, share them through direct quotes that you visually call out within the case study content," she write. On her blog, Hibbard uses the example of a Twitter customer story that showed how a tweet helped saved a man's life. No KPI needed there."After all, it’s really about the power of story, and an anecdote packs the power of story in a small package," she writes. In her interviews, Hibbard says she likes to ask the following question to possibly pull out an anecdote result: "Can you think of a specific time or example where the solution made a difference for you? " Customer quotes are essential to a case study, used both in the copy and for marketing purposes. Here are the three key type of quotes recommended by Hibbard on her blog: "Be careful not to dumb (quote) down so they sound generic," Mc Lellan says on his blog. In the same vein, on Articulate's company blog "Bad Language," the marketing firm warns against using what it calls "frankenquotes", These are PR-written quotes "made up of spare body parts sewn together," explains Articulate CEO Matthew Stibbe. "It is best to use short, snappy quotes, dotted throughout the case study that underline or explain one of your bullet points," Stibbe says. "It will be clear from your transcript which words are better left as they are." Another way to make sure your customer is fully onboard and to solidify your case study of their results as factual is to include their contact information. "This would allow your prospects to independently verify their stories, do their own diligence," says Gerber on "It shows your brand as confident and willing to put your customers in the hands of new prospects because you're that confident in your brand's ability to deliver. "Make sure that your case study and your various sales marketing materials are available for download or in a convenient place online or within mobile apps or other such platforms that your prospects are connecting with," encourages Gerber in his video segment. So far, this post has only covered written case studies, but there's far more that can be done. Just as you're able to turn a blog post into other pieces of content, so too can you turn a case study into a video, infographic or Slide Share presentation."The bonus with You Tube videos and infographics is that they are easy to share," Hines wrote on the Kissmetrics blog. "This means that your case study may go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services." Here are seven more ways to repurpose a case study: Credits: Woman in restaurant photo courtesy Plantronics Germany via Flickr. In no time. Visit our website to find out more about special features, bonuses, and guarantees. Our Secret of Successful Case Study Writing. A case study is.

Write Leadership Home Work, Buy Essay Online - The Berkman Center for Internet & Society is excited to announce a writing competition to identify innovative multistakeholder governance groups and help us understand the conditions under which they are most effective. We are seeking original papers (8 to 12 pages, single spaced) that help us better understand innovative, globally diverse governance groups. Although “multistakeholder governance” has many meanings, at its core it encompasses a variety of decision-making approaches that incorporate representatives from multiple groups in discussions and the formation of outcomes. When we think of multistakeholder governance, ICANN and NETmundial are some of the most prominent examples that come to mind. But multistakeholder governance has a rich and complex history, with many diverse and interesting examples within but also far beyond the realm of Internet governance. This competition is an opportunity for students and post-doctoral scholars to help expand our understanding of multistakeholder governance groups and what we can learn from such groups with respect to Internet governance. The Berkman Center, in collaboration with the Global Network of Interdisciplinary Internet & Society Research Centers (No C), recently examined twelve diverse examples of multistakeholder governance groups. Those included: the coordination of slotting guidelines for busy airports, Bitcoin code development processes, Creative Commons, anti-spam efforts in Brazil, the German Enquete Commission on Internet and Digital Society, water resource management in the White Volta River Basin, Internet exchange points, Israel’s National Cyber Bureau, Marco Civil, NETmundial, Switzerland’s coordinated deployment of fiber optic cable, and Turkey’s Internet Improvement Board. Through this writing competition, we are seeking submissions that will add to this list and help us help us explore other globally diverse and unique real-world examples. A sample case study (based on the No C case study about Switzerland’s fiber optic cable deployment) is available for reference here [PDF]. From the submitted case studies, we will select the top three. First place will receive a cash stipend of 00; second place will receive 00; and third place will receive 00. Additional awards for honorable mention may be given at the discretion of the Berkman Center. These cash stipends are made possible by a generous Google Research Grant awarded to the Berkman Center. In addition, the top case studies will be published as part of a forthcoming Berkman Center report on multistakeholder governance groups. Content Requirements: Case studies must identify a single unique governance group and address the following questions: The governance group does not have to relate to the Internet. In fact, the more topically and geographically unique the case study, the more helpful it will be. To this end, case studies should not overlap with the existing case study research series. What to Submit and Deadline: Students should submit the following to [email protected] later than September 15, 2015: The case study The student’s CV Review Criteria: Case studies will be assessed on the following criteria: Case studies will be reviewed by experts in the field from the Berkman Center. Acceptance Process: The Berkman Center will inform students in October 2015 whether or not their case study has won a prize. If a paper is selected for inclusion with the Berkman Center’s research, the Center may provide the student with editing suggestions or requirements. Prize Payment: The Berkman Center will provide a stipend to the students selected for the best submissions, subject to applicable law. Publication: Papers selected for inclusion with the Berkman Center’s research will be published on Berkman Center’s website, the Network of Center’s Publixphere Page, and uploaded to the Working Paper Series on SSRN. Eligibility: Case studies must be written by students, over the age of 18, currently pursuing a post-secondary degree (e.g., bachelor’s, master’s, or Ph D, post-doctoral research). Students from outside the United States are strongly encouraged to apply. Option for Team Submissions: Students may submit a case study as part of a team. The same rules apply to team submissions as individual submissions, including length, evaluation, and deadlines. In addition, team submissions must identify a single lead author. The lead author will be responsible for submission, any contacts with the Berkman team, and allocating any prize money among the team members. Berkman is not responsible for resolving any disputes within a team regarding division of prize money, authorship, editing, substance or any other internal team conflicts. Copyright: Winning submissions will be licensed under a Creative Commons Attribution 4.0 International License. Authors retain ownership of their submissions, and Berkman’s use of the works will be fully attributed to the authors. Reservation of Rights: At all steps during this process and at all times, the Berkman Center retains the sole right to decide whether or not to accept papers, publish papers, and/or remove papers from publication. Additional Information About The Berkman Center’s Internet Governance Research: Internet governance is an increasingly complex concept that operates at multiple levels and in different dimensions, making it necessary to have a better understanding of both how multistakeholder governance groups operate and how they best achieve their goals. With this need in mind, at a point where the future of Internet governance is being re-envisioned, the Berkman Center worked with colleagues from several No C institutions around the world to research and write twelve case studies examining a geographically and topically diverse set of local, national, and international governance models, components, and mechanisms from within and outside of the sphere of Internet governance. Key findings from these cases were summarized in a synthesis paper published in January 2015, which aims to deepen our understanding of the formation, operation, and critical success factors of governance groups and even challenge conventional thinking. Custom critical thinking ghostwriters site us top case study writing sites for university popular thesis statement ghostwriters service for mba write.

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